Have you ever been fooled when buying cilembu yams not as delicious as the original Cilembu yams from Cilembu Village, Pamulihan District, Sumedang Regency? The merchant might incorporate the designation Cilembu to increase sales. The Directorate General of Intellectual Property (KI) of the Ministry of Human Rights (HAM) issued a Geographical Indication Certificate to safeguard consumers as well as the goods from rival producers who sell imitations. The Cilembu Yam Agribusiness Association is the holder of the certification for cilembu yam.